"You should have an in-depth understanding of 'the state of things.' Like an advertiser, basically. Let’s at least consider adopting the messiahs as our own. All of them. Jesus, McDonald’s, whatever’s the most captivating at the moment should be revered. Miley Cyrus. Lady Gaga. Allah. Kobe Bryant. Jenna Jameson. At least to get a better idea of where things are going. Look around you, what are the trends? All of these things will help us play in this impossibility."
-Bryan Coffelt